Glow Up Season 4 Episode 4 H&M Beauty Campaign

In the fourth episode of Glow Up season 4, the contestants are in for a treat as they get a chance to work on an exciting beauty campaign for the popular fashion brand H&M. The challenge requires them to create a unique and powerful look inspired by the latest H&M collection. The contestants must work in pairs, with each pair assigned a specific theme and concept for their look.

The episode begins with the contestants receiving a surprise visit from the H&M team, who introduce them to the brand and its latest collection. The contestants are thrilled by the opportunity to work on a high-profile campaign, and the excitement in the room is palpable.

The contestants are then divided into four pairs, each assigned a specific theme and concept. The themes include "Florals," "Animalia," "Mismatched Prints," and "Abstract Expressionism." The pairs begin working on their looks, and the creative energy in the room is impressive.

As the contestants work on their looks, they face several challenges. They must create a look that is unique and eye-catching, while also staying true to the H&M brand. They must also work within a tight timeframe, as the campaign shoot is scheduled for the next day.

The mentors, Val Garland and Dominic Skinner, are on hand to offer guidance and advice to the contestants. They provide valuable feedback and help the contestants refine their looks, ensuring that they are on track to create something truly spectacular.

As the day progresses, the pressure begins to mount, and tensions rise among some of the contestants. However, they all remain focused on the task at hand, determined to create a look that will impress the judges and secure their place in the competition.

The next day, the contestants arrive at the shoot location and are surprised to see the H&M team and the judges, Maya Jama and Lisa Eldridge, already there. The contestants quickly get to work, applying the finishing touches to their looks before the shoot begins.

The campaign shoot is a success, with each pair producing a stunning and unique look that captures the essence of the H&M collection. The judges are impressed by the level of creativity and skill on display, and they have a tough time deciding who will be named the winner of the challenge.

After much deliberation, the judges announce the winning pair, who will be given an advantage in the next challenge. The other contestants are disappointed, but they all remain determined to succeed in the competition.

Overall, the H&M Beauty Campaign challenge is an exciting and thrilling experience for the contestants, who are given the opportunity to work on a high-profile beauty campaign and showcase their creativity and skill. With the competition heating up, the contestants must continue to push themselves to create new and exciting looks, and ensure that they stay one step ahead of the competition.