Horizon Season 1993 Episode 7

Horizon Season 1993 Episode 7 Suggers, Fruggers and Data-Muggers

  • February 15, 1993

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

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Description
  • First Aired
    February 15, 1993
  • Language
    English
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