Watch Inside: Lego

Inside: Lego is a documentary program that explores the unique culture and corporate structure behind one of the most popular toys in the world. The show explores how close the company came to becoming irrelevant before striking onto a clever marketing plan that involved complicated licensing ideas. Interviews with experts and company executives underscore just how serious all those colorful bricks are taken by industry insiders across the world. A peek behind company operations and some exclusive information provide some interesting insight into how the company operates and explores which door the key to future success might be hiding behind.