Mary Portas: Secret Shopper Season 1 Episode 3 The 157 Store
- January 27, 2016
- 45 min
Mary Portas: Secret Shopper is a television show that follows the acclaimed retail expert Mary Portas as she sets out to help struggling stores across the UK improve their business. In season 1 episode 3, titled "The 157 Store," Mary visits a family-run clothing store in Brixton, South London.
The 157 Store is owned by Tanya and her son Andrew, who have been in business for over 30 years. Despite the family's best efforts, the store has been struggling to keep up with the changing retail landscape and the rise of online shopping. Tanya and Andrew are worried about the future of their business and are hoping that Mary can offer some valuable insights and advice.
Upon arriving at the store, Mary immediately notices several issues that could be contributing to its decline. The window display is cluttered and uninviting, and the interior of the store feels cramped and disorganized. Mary also observes that there is very little signage or branding to differentiate the store from its competitors.
Mary spends some time browsing through the merchandise and meeting with Tanya and Andrew to learn more about their business. She is impressed with the passion and dedication that they have for their store, but is concerned that their approach to retail is outdated and not keeping up with the times.
To help the family improve their business, Mary conducts a series of "secret shopper" visits to the store, posing as a regular customer to get a sense of how the store is perceived by the public. She also brings in a team of experts to help with visual merchandising, branding, and customer service.
Over the course of the episode, Mary works closely with Tanya and Andrew to implement a range of changes designed to help the store succeed in a competitive retail market. Some of these changes include revamping the window display, streamlining the interior of the store, and creating a more cohesive visual identity through branding and signage.
Through her expert guidance, Mary helps Tanya and Andrew to reimagine their business and shift their focus towards providing a more personalized and engaging customer experience. By the end of the episode, the family is excited about the future of their store and confident that they have the tools and strategies necessary to compete in an increasingly challenging market.
Overall, "The 157 Store" is an inspiring and informative episode of Mary Portas: Secret Shopper that highlights the challenges facing small retail businesses in the modern era, while providing valuable insights and practical solutions for overcoming those challenges. Whether you're a retail business owner or simply a fan of the show, this episode is definitely worth a watch.