Outsmart Yourself: Brain-Based Strategies to a Better You Season 1 Episode 18 How Little Things Cause Big Persuasion

Shift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-lecture unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more.