So Expensive Season 2 Episode 3 Why Cashmere Is So Expensive

As the name implies, So Expensive is a show that explores the luxury goods industry and the staggering price tags that come with it. Season 2 episode 3, titled Why Cashmere Is So Expensive, dives into the world of cashmere and the reasons behind its high price point.

The episode begins with a brief history of cashmere, tracing its origins back to ancient times and its popularity among royals and the wealthy. We learn that cashmere comes from the soft undercoat hair of the Kashmir goat, and the best quality cashmere is produced in the mountains of Mongolia.

The show then delves into the labor-intensive process of making cashmere. From the hand combing of the goats to the sorting and de-hairing of the wool, each step is done with precision and care. The episode highlights the importance of the workers who are involved in the process, and how their expertise and hard work contribute to the final product's quality.

But why is cashmere so expensive? The episode explores several factors, including supply and demand. With high demand and limited supply, prices naturally increase, especially for the best quality cashmere. We also learn about the challenges faced by the industry, including counterfeits and the impact of climate change on the goats and the production process.

The show then takes a closer look at the luxury fashion industry's role in driving up the price of cashmere. We see how designer brands use cashmere in their collections and how their marketing and branding strategies contribute to its exclusivity and high price point.

One of the highlights of the episode is the visit to a cashmere farm and factory in Mongolia. We see firsthand the process of combing the goats, collecting the wool, and transforming it into beautiful garments. We also meet several workers and hear their stories about working in the cashmere industry and their dedication to producing the best quality product.

The episode concludes by reflecting on the future of cashmere and the challenges it faces, including sustainability and ethical considerations. Despite the high price point and challenges, cashmere remains a beloved luxury item desired by many.

Overall, Why Cashmere Is So Expensive is an insightful and informative episode that provides viewers with a deeper understanding of the cashmere industry and the factors that contribute to its high cost. The show blends expert analysis, behind-the-scenes glimpses, and personal stories to create a compelling narrative that will leave viewers with a newfound appreciation for this luxury material.