Biography Season 21 Episode 12 Howard Schultz and Starbucks

Howard Schultz and Starbucks are the focus of season 21 episode 12 of Biography. This episode delves into the backstory of the iconic coffee chain, exploring its origins, growth, and evolution. At the center of it all is Howard Schultz, the man who transformed Starbucks from a small Seattle coffeehouse to the global phenomenon it is today.

The episode examines Schultz's early life and career, tracing his journey from a working-class upbringing in Brooklyn to his rise through the ranks of various companies. It also explores his pivotal moment of inspiration, when a trip to Milan gave him the idea for a café that not only served coffee but also created a community atmosphere. With that vision in mind, Schultz joined Starbucks as director of retail operations in 1982.

The show highlights Schultz's early challenges with Starbucks, including resistance from existing management and financial struggles. However, with his leadership and dedication, he was able to turn the company around. The episode delves into key moments in Starbucks' history, such as the introduction of Frappuccinos and the creation of its signature Pike Place blend.

Throughout the episode, viewers get a glimpse into Schultz's entrepreneurial spirit and passion for creating a unique coffeehouse experience. He pursued unconventional strategies such as expanding into Europe and Asia and introducing music sales in stores. Over time, these efforts helped turn Starbucks into a cultural force and an international powerhouse with over 30,000 stores globally.

The episode also delves into the controversies surrounding Starbucks, such as criticism over its tax practices and accusations of union-busting. The show aims to give a comprehensive view of the company's past, present, and future, examining the challenges it has faced and its impact on coffee culture worldwide.

Overall, this episode of Biography provides an in-depth look at Howard Schultz's impact on Starbucks and the coffee industry as a whole. It explores the personal and professional challenges he faced, as well as the company's successes and struggles. At its core, the episode celebrates the power of a great idea, a strong leader, and a dedicated team to transform a small business into a global phenomenon.