Ep 8. The Dutch Bros. Coffee

Undercover Boss season 5 episode 8, titled "The Dutch Bros. Coffee," follows founder and CEO of Dutch Bros. Coffee, Travis Boersma, as he goes undercover to visit various franchises of the popular coffee chain.

In this episode, Boersma is disguised as a worker named "Travis," who is new to the coffee industry. He begins his journey at a franchise in his hometown of Grants Pass, Oregon, where he works alongside baristas and is tasked with making drinks, taking orders, and interacting with customers.

Throughout the episode, Boersma visits several other franchises across the country, from California to Colorado, and meets with a variety of employees. He works alongside shift leaders, managers, and other baristas, gaining new perspectives on the company's operations and learning about the experiences of those who work for the company.

One particularly emotional moment comes when Boersma meets a barista who has been with the company for over a decade but has never been promoted, despite her hard work and dedication. He is moved by her story and realizes that there are some areas of the company where he needs to make improvements.

Boersma also learns that some employees struggle with the fast-paced nature of the job and the pressure to meet targets, and he seeks to find new ways to support them. He gains a greater appreciation for the hard work and commitment of all of his employees, from the baristas on the front line to the behind-the-scenes team working to make each location run smoothly.

Overall, "The Dutch Bros. Coffee" is a heartwarming episode that offers a glimpse into the inner workings of this popular coffee chain. Boersma's willingness to go undercover and experience the job firsthand demonstrates his commitment to his employees and his desire to improve the company's operations. Viewers will be left with a newfound appreciation for the hard work and dedication of those who make their morning coffee possible.