Ep 4. This is Just Marketing

In "You're the Worst" season 4, episode 4 titled "This is Just Marketing," viewers are taken along for the ride as Jimmy and Gretchen attempt to deal with the fallout from their respective romantic failures. Jimmy is still reeling from his breakup with his ex-girlfriend, while Gretchen is struggling to move on from her breakup with her ex-fiancé.

As the episode begins, Jimmy is busy promoting his latest novel at various book signings and other events. However, things start to go awry when he realizes that he's not selling as many copies of the book as he had hoped. Desperate to boost sales, Jimmy comes up with a wildly outlandish and controversial marketing campaign that involves insulting the very fans he's trying to attract.

Meanwhile, Gretchen is busy throwing herself into her job as a publicist for a local bar. She's determined to help the bar's owner, Paul, turn things around after a series of bad reviews. However, Gretchen's efforts are complicated by the fact that she's still struggling to come to terms with her own feelings about love and relationships.

As the episode progresses, Jimmy and Gretchen both face a number of challenges and setbacks. Jimmy's marketing campaign backfires spectacularly, leading to a public backlash and a loss of credibility. Gretchen, meanwhile, begins to realize that her feelings for a co-worker might be more complicated than she had initially thought.

Despite all the drama and turmoil, Jimmy and Gretchen remain determined to stay together and work through their problems. They're both flawed and damaged people, but they love each other deeply and are committed to making things work. Along the way, they'll have to deal with a host of obstacles and setbacks, but they're both up for the challenge.

Overall, "This is Just Marketing" is a tense and compelling episode of "You're the Worst" that offers viewers a glimpse into the complicated and often messy world of modern relationships. With its sharp writing, nuanced performances, and engaging storyline, it's a must-watch for fans of the series.