Watch Our Brand Is Crisis
- 1 hr 48 min
In 2002, Bolivian politician Pedro Gallo (a fictionalized version of Gonzalo Sanchez de Lozada) hires American James Carville's political consulting firm, Greenberg Carville Shrum, to help him win the 2002 Bolivian presidential election. GCS brings in Jane Bodine (Sandra Bullock) to manage the campaign in Bolivia. Battling her arch nemesis, the opposition's political consultant Pat Candy (Billy Bob Thornton), Bodine successfully uses American political campaign strategies to lead Gallo to victory against Victor Rivera (a fictionalized version of socialist candidate Evo Morales).