Ep 12. In the Rough

In the twelfth episode of the first season of Bar Rescue, titled "In the Rough," host Jon Taffer visits a struggling bar in Gulfport, Mississippi. The Magic City Casino Bar has faced numerous problems since its inception, from inexperienced ownership, lack of proper training, and below-average customer service. The result of these issues has led to declining sales and a general sense of disarray within the establishment.

As he steps in, Taffer takes an immediate assessment of the bar, paying attention to the basics like cleanliness, stocking, and equipment. He quickly identifies some glaring problems, including a lack of proper storage for food and a bar that is not properly cleaned and maintained. He also notes that the bartenders don't have any formal training, which leaves them unable to properly mix drinks or handle customers.

To help turn things around, Taffer calls in some of his industry experts to help train the bar staff. These include mixologists who teach the bartenders how to properly make drinks and serve customers, and a chef who helps develop a new food menu that will appeal to the casino's customers. At the same time, Taffer focuses on the physical layout of the bar, working with the owners to create a more welcoming and productive environment.

Throughout the episode, tensions run high as Taffer and the bar owners clash over different issues. For example, the owners are resistant to Taffer's suggestions regarding the physical layout of the bar, citing concerns over costs. Similarly, they are skeptical of the new food menu, which they feel isn't in line with their vision for the establishment. However, as the show progresses, Taffer's expertise and persistence win over the owners, and the bar begins to turn a corner.

As always, the final reveal is the most exciting part of the episode. After a week of hard work and dedication, Taffer and his team unveil the new and improved Magic City Casino Bar, complete with a new bar layout, updated decor, and a revamped food menu. The owners are visibly moved by the transformation, and they express their gratitude to Taffer for his guidance and expertise.

Overall, "In the Rough" is an exciting and informative episode of Bar Rescue that shows the power of expert guidance and perseverance. Despite facing numerous challenges, Taffer and his team are able to help the struggling bar find new life and succeed in a fiercely competitive industry.