Ep 18. Doreen's Dilemma

Bar Rescue season 10 episode 18, titled "Doreen's Dilemma," follows expert bar consultant Jon Taffer as he attempts to rescue a failing establishment in Chicago. The bar, named Doreen's, is run by a single mother who inherited the business from her father and is struggling to keep it afloat.

Taffer arrives to find a cluttered and outdated bar with no clear identity or brand. Doreen admits she has no experience in the industry and has been relying on her regulars to keep the business going. However, due to the COVID-19 pandemic, the bar has been struggling even more and Doreen is at risk of losing everything.

As Taffer and his team begin to assess the situation, they notice several issues. The bar has no online presence or marketing strategy, the menu is unappetizing and poorly executed, and the staff lacks proper training. In addition, the bar is filled with clutter and outdated decor, making it uninviting to potential customers.

Taffer explains to Doreen the importance of creating a clear brand and marketing strategy, as well as the need to update the menu and train the staff. He also urges her to declutter the bar and create a more inviting atmosphere.

Throughout the episode, Taffer and his team work tirelessly to revamp the bar. They redesign the space with updated decor and furniture, create a new, appetizing menu, and train the staff on proper cocktail-making techniques. They also help Doreen establish an online presence and social media strategy.

As the grand re-opening approaches, tensions rise as Doreen struggles to adapt to the changes. However, Taffer encourages her to embrace the new direction and trust in the process.

The grand re-opening is a huge success, with a packed house and rave reviews for the new menu and atmosphere. Doreen thanks Taffer and his team for their help in saving her business and giving her a new sense of confidence.

Overall, "Doreen's Dilemma" is a heartwarming and inspiring episode that showcases the power of hard work, dedication, and expert guidance. It's a must-see for anyone interested in the hospitality industry or entrepreneurship.