Watch Best in Bridal

Best in Bridal is a lively television series that revolves around the exhilarating world of bridal boutiques. Aired by FYI network in 2014, this high stakes reality series capitalizes on the emotional roller-coaster surrounding the bride’s quest to find the perfect wedding gown. The show injects a healthy dose of interpersonal drama, mixing it with the natural highs and lows of molding the ideal bridal experience. Amid the pressure of capturing the bride's dream in tulle or satin, the series also underlines the competitive edge that exists among the bridal boutiques, making it an enticing watch for reality show aficionados.

Set in the heartland of America, Chicago, Best in Bridal features two competing bridal shop owners, Shelley Murray and Jodi Katz and their corresponding teams. Shelley owns Complete Bridal, an old-fashioned store that has been catering to brides for years. Her approach is all about promoting a traditional vibe, which has helped her gain a loyal customer base. Fascinated with weddings since she was a little girl, she considers every bride as a part of her family.

On the other side of the town, Jodi owns a salon called 'Bridal by Jodi.' With a vibrant attitude and firm belief that no bride should have to compromise on her vision, Jodi and her team are renowned for bending over backwards to not only cater to their client's dreams but to deliver experiences that exceed expectations. Banking on innovation, current trends, and unique designs, she aims to provide a fresh perspective on the bridal-shopping experience, challenging her competitors with a groundbreaking approach.

Best in Bridal walks us through the lives of these competitive and strong women who go above and beyond to make someone's dream wedding outfit come true. It showcases the relentless efforts they put in to satisfy their clients, manage their staff, and stay ahead in the neck-to-neck competition in the industry. Each episode uncloaks a new bride with a different vision for her wedding dress, and the involved boutique owners, with their distinct approach, navigate the challenge of fulfilling them.

Moreover, the show doesn’t limit its focus on the brides-to-be and boutique owners alone. It also shines a spotlight on the designers, seamstresses, and the supporting staff who face the task of interpreting and executing the bride's vision. Their interactions with the brides, their contribution to the final output, and the challenges they encounter are all well-incorporated into the show’s narrative.

What sets Best in Bridal apart from other similar shows is how it intricately sews the journey of both the bride and the bridal shop owners. It does not only explore the tension, anticipation, and excitement surrounding the bridal dress shopping experience but also highlights the business strategies, the intense rivalry, the conflicts, and the triumphs that occur at the boutique.

While the show’s heart lays in the emotional impress of a bride finding her dream dress, the tension and rivalry behind the scenes make the story more layered and engaging. This blend makes Best in Bridal a captivating tale of dreams, designs, and decisions.

An array of breathtaking wedding dresses, the meticulous attention towards picking the right attire for the bride that complements her personality, the occasional clash of ideas, the last-minute changes, and the race against time to complete alterations amplify the drama and beauty in each episode.

Even with the rivalry at the center stage, Best in Bridal clearly highlights the underlying goal of both boutique owners and their undeniable dedication to creating magical moments for the brides. A customer's teary-eyed satisfaction, the smile on their faces as they stand before the mirror in their dream dress, or the sigh of relief when they find "the one", forms the real victory, and this humane aspect acts as the warmth upon which the show thrives deeply.

Each segment of Best in Bridal is carefully curated to present a captivating blend of emotive storytelling and serious business tactics. The result? An engaging reality series that successfully showcases the tumultuous journey of brides and boutique owners alike, culminating in the joyful moment when a bride says yes to her dream dress.

With Best in Bridal, the FYI Network has nailed the charm, drama, competitiveness and emotional high stakes intrinsic to a bride’s once-in-a-lifetime experience.

Best in Bridal is a series that is currently running and has 1 seasons (14 episodes). The series first aired on September 2, 2014.