Bubba's World Season 2 Episode 5 The Sponsors

With James still unable to ride and waiting for an official release from his doctors, his sponsors need him more than ever to be visible and in the public eye. So James jets out to California, bringing brother Malcolm and friend Eric Sorby with him, to knock out a photoshoot for Oakley and a big, national commercial for Nike. Sorby has taken it upon himself to become Malcolm's manager, and helps set him up with DC Shoes. But Big-James continues to ride Malcolm hard, trying to make the younger Stewart brother a dedicated pro. Meanwhile, James is given a "mini-release" just for the Nike commercial so that he can ride the bike short distances for camera.