CBS Sunday Morning Season 28 Episode 38 The Design Issue

The Design Issue is the 38th episode of the 28th season of CBS Sunday Morning. This edition of the show is all about design, starting with a look at the role of design in our lives. The episode features a number of stories about design and the people who create it, including a piece on the design of bicycles and a story about the history and evolution of logos.

The episode starts with a report by correspondent Tracy Smith on the importance of design in our daily lives. Smith visits the Cooper Hewitt Smithsonian Design Museum in New York City, where she talks to curator Andrea Lipps about the museum's approach to design. Lipps explains that design isn't just about aesthetics; it's about problem-solving, and good design can make people's lives better.

Next, correspondent Lee Cowan interviews designers David and Susan Rockefeller, Jr., about their efforts to promote sustainable design. The Rockefellers explain how they have been working with designers to create products that are environmentally friendly and socially responsible. They also talk about the impact that sustainable design can have on communities around the world.

In another segment, correspondent Martha Teichner looks at the design of bicycles. Teichner visits the Trek Bicycle Corporation in Wisconsin, where she speaks with designer Gary Fisher about the evolution of bicycle design. Fisher explains how innovations such as disc brakes and suspension have made bicycles more efficient and comfortable; he also talks about the challenges of designing bicycles for different types of riders.

The episode also includes a story by correspondent David Pogue on the design of logos. Pogue looks at the history of logos, from their origins in ancient Greece to their use in modern branding campaigns. He also talks to designers about the challenges of creating a successful logo, and he explores the controversy surrounding certain logos that have faced criticism for being offensive or insensitive.

Additionally, the episode features a tribute to legendary designer Milton Glaser, who recently passed away. Glaser was known for his iconic designs, including the "I ♥ NY" logo and the poster for Bob Dylan's Greatest Hits album. The tribute includes interviews with Glaser's colleagues and admirers, who reflect on his influence and legacy.

The Design Issue is an engaging and informative episode of CBS Sunday Morning that offers a fascinating look at the world of design. Through its various stories and segments, the episode demonstrates the power of design to shape our lives and improve the world around us. Whether it's creating sustainable products, designing innovative bicycles, or crafting memorable logos, designers play an important role in shaping our society and culture.