Cleveland Hustles Season 1 Episode 1

Ep 1. Pilot

  • August 24, 2016
  • 42 min

In the first episode of Cleveland Hustles, entitled "Pilot," viewers are introduced to the premise of the show and the six entrepreneurs who will compete for a chance to open their own brick-and-mortar store in Cleveland's Gordon Square Arts District. The show is hosted by NBA superstar LeBron James, who also serves as executive producer, and is produced by Maverick Carter's SpringHill Entertainment.

The episode begins with a montage of the city of Cleveland, highlighting the industrial history and the struggle it has faced in recent years. LeBron James introduces the show, explaining that he wants to use his platform to help revitalize the city by supporting local businesses and entrepreneurs.

The six entrepreneurs chosen for the show are then introduced: Roderick, a clothing designer; Jonathon, who creates custom motorcycles; Joanna, a baker and founder of a lifestyle brand; Kumar, a hip-hop music producer and event promoter; Alan, a coffee roaster; and Kathy and Mike, a couple who run a vintage furniture business.

James explains that the entrepreneurs will be paired with a Cleveland-based business expert and given a storefront in the Gordon Square Arts District. Over the course of the season, they will have eight weeks and $500,000 to turn their vision into a successful business.

The first task for the entrepreneurs is to pitch their business ideas to James and his team of business experts: Brad, Kathy, and Bonin. Each entrepreneur has three minutes to make their case, explaining their vision for the business, their target audience, and how they would use the $100,000 initial investment to make their dream a reality.

After the pitches, the experts deliberate and choose three businesses to move on to the next round: Fount, a leather goods company founded by Joanna and her business partner Jack; Old City Libations, a craft cocktail bar proposed by Kumar and his business partner Vick; and Groundswell, a coffeehouse and community space proposed by Alan and his business partner Jenn.

The remaining three businesses are not eliminated entirely, but are given a chance to pitch again in a few weeks for a chance to rejoin the competition.

The three chosen businesses are then introduced to their assigned business expert and given their storefronts to begin the eight-week process of building their business. Joanna and Jack are paired with Brad, Kumar and Vick with Kathy, and Alan and Jenn with Bonin.

The episode closes with a montage of the entrepreneurs getting to work: painting, building, and creating their spaces. There is an underlying sense of tension and urgency, as there are only eight weeks to go from idea to successful business.

Overall, the first episode of Cleveland Hustles introduces a compelling concept for the show and sets up the competition in an exciting way. The entrepreneurs are all interesting and passionate about their businesses, and it will be fascinating to see how they develop over the course of the season. LeBron James brings a sense of star power to the show, but it is clear that the focus is on the businesses and the potential impact they can have on the Cleveland community.

Description
Watch Cleveland Hustles - Pilot (s1 e1) Online - Watch online anytime: Buy, Rent
Cleveland Hustles, Season 1 Episode 1, is available to watch and stream on CNBC. You can also buy, rent Cleveland Hustles on demand at Vudu online.
  • First Aired
    August 24, 2016
  • Runtime
    42 min
  • Language
    English