Ep 2. Honey vs. Hip

The episode titled "Honey vs. Hip" is the second installment of the TV show Cleveland Hustles. The show is a reality TV series that follows local entrepreneur duo LeBron James and Maverick Carter as they help struggling businesses in Cleveland, Ohio revamp and succeed.

In this episode, viewers meet two businesses, Honeycomb Salon and FOUNT Leather. Honeycomb Salon is a neighborhood beauty salon in need of a makeover and a new marketing strategy to attract more customers. The salon's owner, Janae Bryson, has a passion for hair styling but lacks the business skills to take her salon to the next level.

FOUNT Leather is an up-and-coming leather goods company that makes trendy, high-quality products. The owner, Jackie Wachter, has already gained a loyal customer base but needs help with expanding her business and creating a new line of products.

To help these two businesses reach their full potential, LeBron and Maverick bring in two advisors, Kathy Futey (a business consultant) and Kumar Arora (a creative branding expert). The advisors meet with each business owner and take a deep dive into their operations, identifying areas that need improvement.

Kathy Futey is paired with Janae Bryson and Honeycomb Salon. Together, they focus on creating a new marketing strategy to attract more customers. They decide to tap into the salon's unique selling point, which is their expertise in curly hair styling. Kathy helps Janae create a new pricing structure, develop a referral program, and set up an online booking system.

On the other hand, Kumar Arora works with Jackie Wachter and FOUNT Leather. He focuses on helping Jackie create a new line of products that will appeal to a broader audience. To do this, they research upcoming fashion trends and create a series of new products that will be sold online and in-store.

Throughout the episode, viewers get to see the behind-the-scenes processes of the two businesses as they work with their advisors to revamp their operations. There are challenges and setbacks along the way, such as finding the right location to attract more customers or dealing with production delays.

Overall, "Honey vs. Hip" is a compelling episode that showcases the power of small businesses and the importance of having a robust marketing strategy and a creative branding approach. The show offers an intimate look into the inner workings of two very different businesses and illustrates the challenges and rewards of entrepreneurship. For fans of the show or those interested in entrepreneurship, this episode is definitely worth watching.