Ep 11. American Originals: Budweiser

CNBC Originals season 1 episode 11, titled "American Originals: Budweiser," takes viewers on a journey through the iconic history of the famous beer brand. From its humble beginnings in 1876, when Adolphus Busch began brewing beer in St. Louis, to its position as one of the world's most beloved beers today, Budweiser has been a staple in the American beer industry for over a century.

The episode begins with a spotlight on the Busch family, and how they turned a small local brewery into a global empire. The episode goes on to explore the challenges and triumphs the company faced during key moments in history, including the Prohibition era and World War II. Through interviews with industry experts, historians, and former Budweiser executives, viewers gain a unique perspective on the brand's evolution over time.

CNBC Originals season 1 episode 11 also dives deep into the advertising and marketing strategies behind Budweiser's success. By featuring iconic advertisements such as the "Wassup!" and "Budweiser frogs" campaigns, viewers learn about the importance of advertising in shaping the brand's image and connecting with customers.

Finally, the episode discusses the current state of the beer industry and how Budweiser is adapting to stay relevant in an increasingly crowded market. It explores the company's efforts to appeal to younger generations, including the rollout of new product lines and partnerships with popular music festivals.

Overall, CNBC Originals season 1 episode 11 provides a fascinating look into the history of one of America's most recognizable brands. Through insightful interviews and archival footage, viewers gain an appreciation for the hard work and dedication that went into building the Budweiser empire.