Frontline Season 11 Episode 15 In Our Children's Food
- March 30, 1993
Frontline season 11 episode 15, titled "In Our Children's Food," explores the impact of the food industry on the diets and health of children in America. The episode delves into the role of advertising in promoting unhealthy foods to children, the influence of lobbyists on government policies, and the consequences of the aggressive marketing tactics used by food companies.
The episode begins with the story of a young girl who suffers from obesity and the health complications that come with it. The girl and her family share their struggles with managing her weight and navigating the food choices available in their community. This segment sets the tone for the investigation into how the food industry contributes to the childhood obesity epidemic in America.
Next, the episode examines the marketing tactics used by food companies to target children. Through interviews with advertising executives and footage of popular children's television shows, the episode illustrates how companies use bright colors, cartoon characters, and catchy jingles to make unhealthy foods more appealing to young people. The episode also highlights the lack of regulation around these marketing practices and the ways in which companies exploit loopholes in existing policies to continue targeting children.
The episode then turns its attention to the role of government policies and lobbying in the food industry. Frontline investigates the ways in which food companies use their financial resources and political connections to influence policy decisions that impact the health of children. Through interviews with lawmakers and policy experts, the episode illuminates the complex web of relationships between the food industry, government officials, and public health advocates.
One of the key issues explored in this episode is the role of schools in shaping children's diets. Frontline investigates the prevalence of junk food in school cafeterias and the challenges faced by school administrators who attempt to make healthier foods available to their students. The episode also examines the impact of federal school lunch programs on the quality of food served in schools and the role of companies that provide food services to schools.
Towards the end of the episode, Frontline examines some of the initiatives aimed at addressing the childhood obesity crisis in America. These include public awareness campaigns, community programs focused on healthy eating and exercise, and efforts to make healthy foods more accessible and affordable. The episode also highlights the challenges and limitations of these programs, particularly in communities with limited access to healthy food options or limited resources to fund programs and initiatives.
Overall, "In Our Children's Food" is a thought-provoking exploration of the complex web of forces that contribute to childhood obesity in America. It carefully balances the stories of families affected by the crisis with insightful analysis of the political and economic factors that drive it. The episode offers a sobering look at the state of the American food system and the urgent need to address the health crisis facing the next generation.