Ep 14. Roll Over: the Hidden History of the SUV
- February 21, 2002
Roll Over: the Hidden History of the SUV is the fourteenth episode of the twentieth season of Frontline. In this episode, the team dives into the world of one of the most popular vehicles in America: the SUV. Despite its popularity, the SUV has been linked to some of the deadliest accidents on the road due to its propensity to roll over during collisions. Yet, despite this danger, automakers continue to push SUVs onto the market.
The episode follows the history of the SUV from its inception in the early 1900s as a military vehicle to its rise in popularity in the 1990s. The team investigates the role of marketing in the selling of SUVs, particularly the idea of the rugged, adventurous lifestyle that comes with owning one. They also examine the regulatory environment surrounding the safety of SUVs, and the influence of automakers in shaping these regulations.
Throughout the episode, Frontline interviews experts in the auto industry, safety advocates, and concerned citizens to get a better understanding of the SUV's impact on American culture and the roads. The team visits various locations, including the site of a deadly SUV accident, to gain a deeper perspective on the real-life consequences of SUV ownership.
Additionally, Roll Over: the Hidden History of the SUV explores the role of environmentalism in the popularity of SUVs. With their large engines and heavy bodies, SUVs contribute significantly to greenhouse gas emissions. Despite this, the market for SUVs continues to grow, especially in countries like China and India. The team raises important questions about the future impact of SUVs on the environment and how automakers and consumers will respond to the increasing climate crisis.
Overall, Roll Over: the Hidden History of the SUV offers an in-depth look into the history, marketing tactics, safety concerns, and environmental impact of one of the most popular vehicles in America. The episode presents a compelling argument for the need to reevaluate the role of SUVs in the auto industry and for consumers to consider the potential dangers and environmental consequences of owning one.
