Ep 2. Shoedazzle

Inside Job season 1 episode 2, named Shoedazzle, delves into the world of subscription-based clothing and accessory services. More specifically, the episode focuses on the successful online retailer Shoedazzle and its founder Brian Lee.

The episode follows Lee as he recounts his journey from successful lawyer to tech entrepreneur. Lee explains how he recognized a gap in the market in terms of affordable, fashionable shoes for women. With that in mind, he went on to create Shoedazzle, a company that offers a subscription-based service where customers receive shoes and accessories every month.

Throughout the episode, Lee talks about the challenges he faced when launching the company, including convincing investors to believe in his vision. He also discusses the importance of creating a strong brand identity and how Shoedazzle differentiated itself from competitors.

In addition to Lee's personal story, the episode also sheds light on the inner workings of Shoedazzle. Viewers get a glimpse of the company's design and marketing teams as they work to come up with new concepts for shoes and accessories. The episode also showcases the company's warehouse and distribution center, highlighting the logistics involved in delivering hundreds of thousands of products every month.

Through interviews with Shoedazzle employees and industry experts, the episode explores the pros and cons of subscription-based services. The convenience of receiving new products every month is balanced against the potential waste and environmental impact of constantly buying new items.

Overall, Inside Job season 1 episode 2 is an insightful look into the world of e-commerce and subscription-based services. It provides viewers with a deeper understanding of the challenges and opportunities that come with disrupting traditional retail models and creating a successful online business.