Ep 41. Secrets of Selfridges

In season 3 episode 41 of PBS Specials, viewers are taken on a journey through the history of London's famous department store, Selfridges. The episode, titled "Secrets of Selfridges," explores the fascinating story of how American entrepreneur Harry Gordon Selfridge revolutionized the shopping experience and transformed the retail industry in Britain.

Through interviews with retail experts, historians, and Selfridge's descendants, viewers learn about the visionary businessman's philosophy of retail, focused on making shopping a fun and glamorous experience. With rare archival footage and photographs, the episode takes viewers back to the early 1900s and the opening of Selfridges in 1909 on London's Oxford Street.

Selfridge's innovations in retail included the introduction of cosmetics counters, window displays, and an emphasis on customer service. His creations extended beyond the store's walls, with the establishment of a rooftop garden that attracted well-heeled customers and the opening of a hotel-style restaurant, complete with smartly dressed waitstaff and elaborate menus.

The episode also delves into Selfridge's notorious personal life, including his affairs, gambling addiction, and eventual downfall. Despite the challenges he faced, including financial difficulties and World War I, Selfridge's department store remained a beacon of style and innovation, attracting shoppers from around the world.

"Secrets of Selfridges" is a fascinating exploration of one man's impact on the world of retail and the enduring legacy of his visionary ideas. With its mix of history, culture, and personal stories, it is an engaging and informative episode that is sure to captivate viewers interested in retail, entrepreneurship, and the history of London.