Ep 3. Setting the Stage

In Selling New York season 1 episode 3, entitled Setting the Stage, the New York real estate brokers are faced with the task of staging properties for sale. The episode highlights the importance of staging a property for potential buyers to showcase the full potential of a space.

The episode begins with Shaun Osher of CORE Group, a real estate firm specializing in luxury properties, meeting with his team of brokers to discuss the importance of staging a property when trying to sell it. He emphasizes that staging can help prospective buyers visualize themselves in the space and ultimately increase the sale price. One of his clients, a couple selling their Upper East Side apartment, has already taken the initiative to declutter and repaint but now they need professional help to stage it to its fullest potential.

Next, we meet Tom Postilio and Mickey Conlon of CORE Group, who are marketing a $13 million townhouse in the West Village. The townhouse has been beautifully renovated and decorated with high-end finishes, but the owners have left many personal items like family photos and artwork on the walls. The brokers discuss the importance of removing all personal items to help potential buyers envision living in the space.

The episode then follows Tom and Mickey as they bring in a professional staging company to showcase the townhouse. The stagers bring in neutral furniture and accessories to create a cohesive and inviting space for potential buyers. Tom and Mickey are pleased with the results, and they are confident that the staging will help the property sell quickly.

Meanwhile, Halstead Property's Brian Lewis is working with a client who has a large, cluttered apartment that has been on the market for over a year. The apartment needs major decluttering and staging to appeal to potential buyers. Brian brings in a professional organizer to help clear out the apartment and make it more presentable. The client is hesitant about getting rid of some of her personal items, but the staging team convinces her that it is necessary to remove clutter in order to sell the property.

Finally, we follow Warburg Realty's Richard Steinberg as he stages a penthouse apartment in the West Village. The penthouse is already quite beautiful, with stunning views of the city and luxurious finishes, but Richard wants to create a more aspirational look that will appeal to high-end buyers. Richard brings in a professional staging team to add modern furniture and accessories that match the style of the apartment. The team also adds small touches like fresh flowers and art to create a more welcoming atmosphere. Richard is confident that the staging will help increase the property's value.

Overall, Selling New York season 1 episode 3 highlights the importance of staging a property to showcase its full potential. By removing personal items and bringing in neutral furniture and accessories, brokers can help potential buyers envision themselves in the space and ultimately increase the sale price. The episode features several examples of successful staging and provides valuable insight into the world of New York real estate.