Ep 4. Cooking Up a Real Estate Deal

In "Cooking Up a Real Estate Deal," the fourth episode of season one of Selling New York, viewers get a look at the frenzy of activity in the competitive luxury real estate market of New York City. With real estate agents from the prominent firms of CORE, Gumley Haft Kleier, and Warburg Realty, this episode follows the ups and downs of buying and selling some of the city's most luxurious and unique properties.

The episode centers around two main properties: a stunning Flatiron District loft and an Upper East Side townhouse. Both properties offer unique challenges for the real estate agents, from competitive pricing to dealing with demanding clients.

First, viewers meet CORE real estate agents Tom Postilio and Mickey Conlon as they prepare for a big open house for the Flatiron District loft. As they prepare for the event, they discuss the unique features of the space, including its original wood-beamed ceilings, exposed brick walls, and modern finishes. They note that the loft's location is also a major selling point - with easy access to Madison Square Park, the Flatiron Building, and some of the city's best restaurants and shopping.

However, as the open house begins, Tom and Mickey soon realize that their asking price may be too high for the current market. They strategize ways to make the space more attractive to potential buyers, including staging the home with high-end furniture and artwork. They also engage the services of a famous chef to cater the event, hoping that the food and drink will help lure in potential buyers.

At the same time, viewers are introduced to Warburg Realty agent Deborah Lupard, who is trying to sell a beautiful Upper East Side townhouse. The property is a rare find - offering seven bedrooms and six bathrooms spread across four floors. Deborah thinks the space would be perfect for a family, but she has been struggling to sell the property due to its high asking price.

To help drum up interest, Deborah decides to take a different approach. She hires a renowned interior designer to stage the home with elegant and opulent furniture pieces, aiming to showcase the full potential of the space. She also hosts a special event for brokers, hoping that word of mouth will help her find the right buyer.

Throughout the episode, viewers watch as the real estate agents navigate the highs and lows of the luxury market. They deal with demanding clients who have specific needs and desires, including an international buyer who wants to be close to his business interests in the city, and a family looking for a spacious and functional home.

In the end, both properties are sold - but not without some twists and turns along the way. The Flatiron District loft ultimately sells for slightly less than the original asking price, but still brings in a good profit for Tom and Mickey's clients. The Upper East Side townhouse also sells, after Deborah Lupard is able to find the perfect buyer - a family with young children who fall in love with the home's spacious layout and luxurious finishes.

Overall, "Cooking Up a Real Estate Deal" offers viewers a behind-the-scenes look at the fast-paced and competitive world of luxury real estate in New York City. With stunning properties, demanding clients, and the constant need for innovative marketing strategies, this episode showcases the hard work and dedication that real estate agents put into their jobs.