Ep 4. The Price is Right

The Price is Right is the fourth episode of Selling New York season 2 and it follows some of the most prominent real estate agents in the city as they try to sell high-end properties, ranging from multimillion-dollar apartments to high-rise penthouses.

In this episode, viewers get to witness how important pricing is in the real estate market, as agents try to find the perfect balance between enticing potential buyers with a good deal, while also ensuring that they can make a profitable sale for their clients.

The episode begins with an intro to Pik Chu Wong, a sales executive for the Corcoran Group, as she tries to sell a $2.3 million apartment in Manhattan's trendy Gramercy Park area. The apartment comes equipped with every amenity that one could wish for, including a state-of-the-art gym, a library, and even a private screening room. However, despite its luxurious features, Pik quickly realizes that the unit might be overpriced for the current market, and she struggles to find interested buyers.

Next, viewers get to follow Shaun Osher, the CEO of CORE, and his team as they try to sell a beautiful $20 million penthouse in the heart of the city. The property is truly a gem, boasting panoramic views of the skyline, a private pool, and a massive outdoor space perfect for hosting lavish parties. However, with its high price tag, Shaun has to work extra hard to market the property to the right clientele, all while ensuring that the pricing is reasonable enough to attract serious buyers.

Finally, the episode wraps up with Nikki Field, a senior global real estate advisor for Sotheby's International Realty, as she tries to sell a jaw-dropping $46 million mansion located in New Jersey's exclusive Saddle River neighborhood. The property spans over 12 acres and boasts a private lake, horse stables, and even an Olympic-sized pool. However, despite its luxurious features, Nikki struggles to find potential buyers who are willing to pay such a high price.

Throughout the episode, viewers are reminded of the challenges faced by real estate agents when it comes to pricing high-end properties. While a home may have all the bells and whistles, it's ultimately up to the pricing to determine whether or not it will sell. The agents featured in The Price is Right all have to navigate the delicate balance between pricing a property to sell and pricing it too high, ultimately showcasing the difficulties involved in the world of luxury real estate.

Overall, Selling New York season 2 episode 4, The Price is Right, is an engaging and informative look into the real estate market in New York City. With its focus on pricing, viewers gain a unique perspective on the challenges and strategies that go into selling some of the most expensive properties in the world.