Ep 1. Making It Personal

In the season 4 premiere of Selling New York titled "Making It Personal," high-end realtors work to find the perfect homes for their clients amid the bustling real estate market of New York City. In this episode, we are introduced to three unique and diverse clients with specific needs and personalities, and we follow their individual journeys through the buying and selling process.

The first client is a newly married couple, Brian and Matthew, who are looking for the perfect apartment to start their new life together. They want a space that is both comfortable and modern, with plenty of room for entertaining guests. Their real estate agent, Shaun, spends time getting to know the couple and understanding their needs and preferences. Together, they tour several promising properties until they finally find the perfect one that checks all the boxes. However, negotiations don't come easy when it comes to a prime apartment in Manhattan.

In contrast, the second client, Tracy, is a successful businesswoman looking for her own private sanctuary. She recently went through a challenging divorce and is ready for a fresh start in a luxurious apartment that can serve as a place of solace. Her real estate agent, Warburg, knows Tracy's taste for high-end living and takes her to see a few apartments that fit her criteria. While the properties have excellent features, they don't meet Tracy's expectation for privacy, making the search a little more complicated.

The third client, Marissa, is a high-end developer who is on the hunt for a large commercial property in the middle of the city. She needs a location that reflects her company's brand and image, with enough room to house her growing team. Her realtor, Freideberg, takes Marissa to tour a few locations that fit the bill, but one in particular has caught Marissa's eye. It requires major renovations and work, but Marissa is up for the challenge and wants to take the risk in hopes of reaping the rewards.

Throughout the episode, we see these clients work closely with their real estate agents to find the property that best suits their lifestyle and needs. Each search offers a glimpse into the diverse landscape of New York City real estate, from apartments with stunning views to commercial properties with ample space. While the clients all have different wants and requirements, they come to find the ideal space that caters to their personalities and lifestyles.

Overall, "Making It Personal" shows the unique challenges and rewards of the New York City real estate market and the close relationship between realtors and their clients. The episode presents an engaging and relatable look at the process of finding the perfect space in a city that is always on the move.