Selling New York Season 4 Episode 12 Press Worthy Properties

Selling New York season 4 episode 12, titled "Press Worthy Properties," follows the city's top real estate agents as they hustle to promote and sell their most unique and glamorous listings.

The episode opens with big-ticket agent Melanie Lazenby showcasing a stunning SoHo loft to a potential buyer. As she guides her client through the spacious and airy space, Lazenby highlights the condo's chic design features and prime location. Meanwhile, fellow agent Tom Postilio is working to promote a grandiose Park Avenue co-op with sweeping views of the cityscape. Postilio pulls out all the stops for a press tour of the property, inviting a top journalist to experience the opulence firsthand.

Next, we follow CORE agent Emily Beare as she works to sell a contemporary masterpiece in the trendy Chelsea neighborhood. The home boasts an impressive array of amenities, including a spa, fitness center, and screening room. Beare's strategy involves leveraging social media to showcase the property's standout features and generate buzz among potential buyers.

The episode also features Nest Seekers International agent Ryan Serhant as he works to promote a unique penthouse with its own private pool. Serhant's plan involves staging the property to enhance its luxurious and exclusive feel, as well as utilizing targeted advertising to reach the right buyers.

Finally, we meet agent Michele Kleier as she navigates the difficulties of selling a sprawling Upper East Side townhouse. Despite its glamorous history and prime location, the property proves challenging to market due to its extensive layout and maintenance needs. Kleier relies on her expertise and connections to reach the right buyers and secure a sale.

Throughout "Press Worthy Properties," viewers are treated to a glimpse of the high-stakes world of New York City real estate. From multi-million dollar listings to unique properties with one-of-a-kind features, these skilled agents work tirelessly to close deals and make their clients' dreams a reality.