Ep 20. Strategic Marketing

The popular real estate show, Selling New York, takes viewers on a journey through some of the most luxurious and extravagant homes and apartments in the city. In season 4, episode 20, titled "Strategic Marketing," viewers are introduced to the fast-paced and competitive world of New York City real estate marketing.

The episode follows three top brokers from three different agencies as they strategize and execute unique marketing plans for three very different properties. First up is Nest Seekers International agent, Ana Swanson, who is tasked with selling a massive, four-story penthouse in the Flatiron District. With over 6,500 square feet of living space, this gorgeous apartment features stunning city views, modern finishes, and a private outdoor terrace. Ana knows that this property needs to stand out in a crowded market, so she decides to throw a lavish party to showcase the space. She enlists the help of a local caterer and event planner to create a memorable evening for potential buyers and brokers, complete with live music, a signature cocktail, and gourmet hors d'oeuvres. Will the party help generate the buzz this penthouse needs to sell quickly? Tune in to find out.

Next, we meet Warburg Realty agent, Judy Oston, who is representing a charming, two-bedroom co-op in the heart of Greenwich Village. While the apartment boasts original details and a great location, Judy knows that it needs some modern updates to appeal to today's buyers. She decides to bring in a professional stager to transform the space, using furniture and decor to highlight its best features. Judy also creates a custom marketing plan, targeting potential buyers through social media and email marketing. Will these efforts help Judy get this property off the market in a timely manner?

Finally, the episode introduces us to CORE agent, Emily Beare, who is tasked with selling a stunning, three-bedroom condo in the trendy Tribeca neighborhood. This loft-style apartment boasts high ceilings, spacious living areas, and a private balcony. Emily knows that this property needs to be showcased in a unique way, so she decides to create a series of videos highlighting the condo's best features. She enlists the help of a professional videographer and editor to create visually stunning content that will resonate with potential buyers. Will this innovative marketing strategy pay off for Emily and her clients?

Throughout the episode, viewers get a behind-the-scenes look at the strategies and tactics used by top brokers in the New York City real estate market. From parties to staging to video content, these agents know what it takes to get their properties noticed and sold quickly. Whether you're a real estate professional or simply a fan of luxury apartments and stunning interiors, Selling New York season 4, episode 20, "Strategic Marketing" is a must-watch episode that is both informative and entertaining.