Ep 13. Sweet & Lowdown

The Apprentice season 2 episode 13, titled "Sweet & Lowdown," opens with the final four candidates being given their next task. The teams are to create a new candy bar and market it to Americans across the country. The challenge includes everything from naming the candy, designing its packaging, and creating a marketing strategy that will reach consumers.

The two teams, Apex and Mosaic, quickly get to work brainstorming ideas and coming up with a plan. Apex decides to make a candy bar filled with peanut butter and caramel, while Mosaic opts for a bar that includes dark chocolate and almonds. Both teams begin designing their packaging, with Apex choosing a bright and bold look, while Mosaic goes for a sleek and sophisticated design.

As the day progresses, the teams begin to encounter problems. Mosaic hits a snag when they realize their candy bar is melting in the heat, causing delays in production. Apex also experiences setbacks when they realize their candy bar is too thick and isn't holding together properly. However, both teams manage to overcome their obstacles, and by the end of the day, they have their candy bars ready for market.

The following day, the teams get to work on their marketing strategies. Mosaic decides to target health-conscious consumers, emphasizing the health benefits of dark chocolate and almonds. Meanwhile, Apex goes for a more traditional approach, highlighting the classic combination of peanut butter and caramel. They target a younger audience with bright, playful advertisements.

As the teams begin marketing their candy bars, they encounter a variety of obstacles. Mosaic struggles to convince retailers to stock their product, while Apex has a hard time reaching their target audience. However, both teams continue to push forward, utilizing their various marketing tactics to reach as many consumers as possible.

As the episode progresses, tensions begin to rise within both teams. Contestants become increasingly frustrated with each other, and tempers flare during the boardroom meeting. Mr. Trump grills both teams on their marketing strategies, asking tough questions about their target audience, pricing, and distribution channels.

In the end, one team is declared the winner, and the other team is sent to the boardroom, where someone will be fired. The final four candidates sit nervously, waiting for Mr. Trump's decision. The episode ends with a cliffhanger, leaving viewers eagerly anticipating the next episode to see who will be sent packing.

Overall, "Sweet & Lowdown" is an exciting and tense episode of The Apprentice. Viewers will enjoy watching the contestants tackle a challenging task and navigate the world of candy marketing. The high stakes and fierce competition provide plenty of drama and intrigue, making this episode a must-watch for fans of the show.