The Apprentice Season 5 Episode 5 Cruise Control
- March 27, 2006
- 43 min
-
(24)
In episode 5 of The Apprentice season 5, titled "Cruise Control," the remaining contestants are tasked with creating a viral video campaign for Norwegian Cruise Line. The teams must come up with a unique concept and script for their video, as well as film and edit the footage themselves. They will then present their final product to Norwegian Cruise Line executives, who will ultimately choose the winning team.
As soon as the challenge is announced, tensions rise between the teams as they scramble to come up with a standout concept. Some team members suggest using humor to appeal to a wider audience, while others want to showcase the luxurious amenities and destinations offered by Norwegian Cruise Line. Finding a way to merge these differing ideas proves to be a challenge for both teams.
The Blue Team decides to focus on showcasing the top-notch dining options aboard Norwegian Cruise Line, with team member Andrea taking charge as project manager. Her team struggles with filming, however, as they have difficulty finding a suitable restaurant to film in. Meanwhile, on the Gold Team, project manager Lenny decides to create a comedic video utilizing viral dance trends. His team is initially enthusiastic about the concept, but become frustrated with Lenny's lack of direction and focus.
As the teams work on filming and editing their videos, tensions continue to rise within each team. The Blue Team experiences setbacks as their footage fails to turn out as expected, while the Gold Team struggles with Lenny's leadership, causing team members to butt heads with each other throughout the day.
Finally, after hours of filming and editing, the two teams present their videos to Norwegian Cruise Line executives. The Blue Team presents a professional-looking video showcasing the dining options aboard the cruise line, while the Gold Team's video is a humorous take on viral dance trends. The executives ultimately choose a winner based on which video best represents the brand and has the greatest potential for going viral.
In the boardroom, the losing team is forced to face the judgment of Sir Alan Sugar. One by one, team members are called out for their mistakes, with Lenny getting most of the blame for his unclear vision as project manager. In the end, one team member is fired and sent home.
Overall, "Cruise Control" is a high-pressure episode that highlights the challenges of creative collaboration and leadership. While both teams struggle with finding a cohesive vision, the pressure to create a successful campaign for a major brand keeps everyone motivated and on edge. Without giving away any spoilers, it's safe to say that the episode delivers in terms of the high-stakes drama and unexpected twists that make The Apprentice such a thrilling show to watch.