Ep 6. Their Brand is Crisis

In season 3 episode 6 of The Circus: Inside the Greatest Political Show on Earth, titled "Their Brand is Crisis," the show dives into the world of political branding and image-making during a heated election cycle. As the 2020 presidential race intensifies, the candidates are faced with the ongoing challenge of developing and maintaining their personal brands while combating negative framing from opponents.

The episode follows Democratic candidate Pete Buttigieg as he grapples with the impact of his sexual orientation on his political image. With some voters viewing him as too "soft" or "inexperienced," Buttigieg's team strategizes how to maintain his appeal without appearing weak or inexperienced. Meanwhile, Republican incumbent president Donald Trump faces his own branding challenges as he deals with ongoing controversy surrounding the Mueller investigation and impeachment inquiries.

Throughout "Their Brand is Crisis," The Circus team examines the various tactics used by candidates to shape their public persona, from carefully crafted ad campaigns to strategic messaging and stump speeches. The episode also takes a closer look at the challenges of branding and image-making in an era of rapid social media, where an ill-advised tweet or viral video can derail even the most carefully constructed political image.

As the episode unfolds, viewers are given an inside look at the high stakes world of political branding and image-making, where the right messaging can make or break a candidate's chances of success. Through candid interviews with campaign staff and expert analysis from political strategists, "Their Brand is Crisis" explores the complex nuances of political image-making in the modern age. Whether you're a political insider or a casual viewer, this episode of The Circus offers a fascinating and informative glimpse into the complex world of political branding and image-making.