Ep 10. O'Neill Clothing

The show Undercover Boss is a reality TV series that follows high-level executives as they go undercover within their own companies to get a firsthand look at what their employees really do. In season 4, episode 10, the CEO of O'Neill Clothing goes incognito to investigate how his company operates on the ground level.

O'Neill Clothing is a surf and lifestyle brand that produces a range of apparel and accessories for both men and women. The company was founded in Santa Cruz, California in 1952 and has since expanded globally, with offices and retail stores located in the United States, Europe, and Australia.

In this episode, the CEO of O'Neill Clothing, Toby Bost, decides to go undercover to see how his company operates at the grassroots level. He puts on a disguise and assumes a new identity as a surfer named Greg. As Greg, he applies for a surf instructor position at the company's headquarters in Santa Cruz.

During his time as a surf instructor, Greg learns a lot about how the company operates on a day-to-day basis. He works alongside his fellow instructors, who are passionate about the brand and its mission. However, he also sees some areas where the company can improve, such as in its communication between departments.

After his stint as a surf instructor, Greg moves on to work at a retail store. He interacts with customers and gets an inside look at how the company's products are received by the public. He also witnesses some issues with the store's inventory management, which could lead to frustrated customers.

Finally, Greg spends some time at the company's warehouse, where he works with the logistics team to learn about their process for packing and shipping online orders. He sees that the team is overworked and that there's plenty of room for improvement in terms of efficiency.

Throughout his undercover mission, Toby Bost, as Greg, gains a new perspective on his company. He sees the dedication and passion of his employees first-hand and realizes that they are the lifeblood of the company. He also sees areas where the company can improve, such as in communication between departments and in inventory management.

At the end of the episode, Toby reveals his true identity to his employees and thanks them for their hard work and dedication. He also announces some positive changes that he plans to make based on his undercover experience, such as increasing the number of surf instructors and improving inventory management.

Overall, season 4, episode 10 of Undercover Boss is an eye-opening look at how a successful company operates on a day-to-day level. It demonstrates how important it is for company leaders to understand the daily struggles and triumphs of their employees in order to make positive changes that benefit everyone.