Ep 2. Episode 2

In episode 2 of W1A season 1, the team behind "Perfect Curve," a new show on BBC Two, comes to the offices to present their pitch. However, the team's presentation is lackluster and lacking in substance. With the help of the team at W1A, they attempt to come up with a new concept for the show that will be more appealing to audiences.

Throughout the episode, the team at W1A are also dealing with various other challenges. Siobhan Sharpe, the head of brand PR, is preparing for a meeting with the CEO of the BBC, where she hopes to secure funding for her latest project. However, she is struggling to find a clear and concise way to communicate her ideas.

Meanwhile, Ian Fletcher, the head of values and the main protagonist of the show, is still finding his feet in his new role. He is tasked with tackling the issue of the BBC's rising costs, and is asked to come up with a plan to cut them down. This proves to be a difficult challenge, as he is met with resistance from various higher-ups in the organization.

As the episode goes on, tensions rise and the pressure increases, but the team at W1A are determined to find solutions to all of their problems. They work together to try and come up with creative ideas for "Perfect Curve," and Ian uses his negotiation skills to try and convince others of the importance of cutting costs.

Overall, episode 2 of W1A season 1 is a witty and insightful look at the world of television production. It highlights the challenges that can arise when trying to create content that appeals to audiences, as well as the difficulties that can come with managing a large organization. With its clever writing and sharp humor, it is a must-watch for anyone interested in the inner workings of the entertainment industry.