Ep 3. Gut Punch

In All on the Line season 1 episode 3, titled "Gut Punch," fashion industry veteran and business consultant Joe Zee is on a mission to help struggling fashion brands turn their fortunes around.

This episode follows Zee as he takes on the challenge of reviving THAKOON, a high-end fashion brand known for its elegant, feminine designs. However, despite early success and a loyal following among celebrities like Michelle Obama, the brand has fallen on hard times in recent years and is in danger of going bankrupt.

Zee meets with Thakoon, the founder of the brand, to get a sense of what has gone wrong and what the brand's future might look like. Thakoon explains that he has struggled to adapt to the changing fashion landscape, which has shifted towards fast fashion and online sales. He acknowledges that the brand's prices and distribution model may no longer be viable in this new reality.

Zee takes this information and sets out to identify the key problems that THAKOON is facing. He meets with the brand's employees, including its design team and production staff, to get a sense of their perspective and to learn more about the challenges they face on a daily basis.

Throughout the episode, Zee offers his expertise and advice to help THAKOON turn its business around. He encourages Thakoon to focus on creating a distinctive and recognizable brand identity that will stand out in the crowded fashion market. He also suggests ways to streamline the production process and improve the brand's distribution channels, including the possibility of partnering with major retailers.

The stakes are high, as Thakoon is putting everything on the line in order to save his brand. Zee recognizes the enormity of the challenge but remains committed to helping Thakoon and his team find a path forward.

In the end, viewers will learn whether THAKOON is able to overcome its challenges and regain its footing in the fashion world, or whether the brand is forced to shutter its doors. Along the way, they will get an inside look at the fashion industry and the high-stakes business of running a successful fashion brand.