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The ALMA Awards is an annual awards show that celebrates the achievements and contributions of Latino artists in the entertainment industry. The awards show, which began in 1995, is produced by the National Council of La Raza (NCLR) and is broadcasted nationally on ABC.

The name ALMA stands for American Latino Media Arts and is an acronym that represents the cultural richness and diversity of the Latino community, as well as the intersection of media and the arts.

The ALMA Awards recognizes excellence in various categories including television, film, music, and sports. Nominees and winners are selected by NCLR's National Latino Media Council, which is comprised of leading Latino media professionals who evaluate the work of Latino artists and performers.

The awards show is typically hosted by a celebrity host and features live performances by popular Latino musicians and entertainers. In addition, the ALMA Awards also honors individuals who have made outstanding contributions to the Latino community and promotes positive portrayals of Latinos in media and entertainment.

One of the unique aspects of the ALMA Awards is the inclusion of the Young Hollywood Awards, which recognizes outstanding achievements by young and up-and-coming Latino actors, filmmakers, and musicians. This category highlights the next generation of Latino talent and helps to promote diversity and inclusion in Hollywood.

Over the years, the ALMA Awards has honored many notable Latino artists and performers, including Jennifer Lopez, Sofia Vergara, Eva Longoria, Shakira, Selena Gomez, and Pitbull, among others. The awards show has also helped to raise awareness about important issues affecting the Latino community, such as immigration, education, and health care.

The ALMA Awards has been praised for its efforts to promote diversity and inclusion in entertainment, and for its commitment to showcasing the contributions of Latino artists and performers. The awards show has helped to elevate the profile of Latino culture and has given a platform to many talented and deserving Latino artists.

In recent years, the ALMA Awards has undergone some changes, including a hiatus in 2016 and a shift towards a more online-focused presence. However, the awards show continues to be an important event for the Latino community and a celebration of the many talented and accomplished individuals who have made lasting contributions to the entertainment industry.