Ep 1. Business, Brand, Boss

In season 23 episode 1 of America's Next Top Model, titled "Business, Brand, Boss," the competition begins with the introduction of 14 new contestants all vying for the title of America's Next Top Model. The episode kicks off with the models arriving at a spacious loft in New York City, where they are immediately put to work with a challenge that tests their ability to pitch and brand themselves in the fashion industry.

The challenge is essentially a crash course in fashion entrepreneurship, with the contestants meeting with branding and social media experts to learn the dos and don'ts of building a successful personal brand. The models are given a rundown of the fashion industry's key players and are tasked with selecting their own personal brand that can be used throughout the competition.

After learning about branding, the models are then tasked with creating their own unique photo shoot, with each model given the opportunity to showcase their brand and style in front of a panel of judges. The contestants must use their creativity and unique style to create a shoot that will catch the eyes of the judges and make them stand out in this highly competitive field.

Throughout the episode, the models are tested on their business acumen and ability to be a boss, with each challenge having different requirements. From posing in head-to-toe pink to posing with exotic birds, these models are pushed out of their comfort zones and put to the test in every aspect of modeling.

Throughout the episode, the models are mentored by the always fashionable and Iconic model and host Tyra Banks along with an all-new judging panel. These judges consist of British Paper Magazine creative director Drew Elliott, stylist Law Roach, and model Ashley Graham.

Throughout the challenges, the judges scrutinize each model's performance carefully, looking for any missed opportunities, lack of creativity, or technical flaws. The shows fans will also get a chance to vote for the first time along with the judges. The panel will score each model with five individual scores based on their overall performance. The scores will be kept confidential, and the model with the lowest score will face elimination at the end of the episode.

In the elimination process, the models face the harsh truth of the competitive industry they have chosen to pursue. With tears and harsh criticism, several models will be sent home, only leaving the strongest and most deserving to continue on. By the end of the episode, America's Next Top Model viewers will be left eager to see which of the new talented models rises to the top and becomes an industry favorite.

Overall, season 23 episode 1 of America's Next Top Model is an intense and thrilling start to what promises to be yet another exciting season. With the fierce competition, the high stakes, and the judges' uncompromising critique, the models will have to bring their A-game if they want to be the last one standing in this exhilarating fashion battle.