Ep 13. Brand Like a Boss

In the thirteenth episode of season 23 of America's Next Top Model, titled Brand Like a Boss, the final contestants are challenged to create their own brand and showcase it in a campaign video. The models are tasked with not only coming up with a brand that represents them, but also creating a complete concept, including a logo, tagline, and overall aesthetic.

To prepare for their challenge, the models meet with social media influencer and entrepreneur, Poppy Jamie, who offers them advice on how to build a successful brand. The models also receive a tutorial on shooting their campaign videos from Director X, a renowned music video director.

During the challenge, the models must work with a team to create their campaign videos, which will be judged by the panel. The videos will also be screened for an audience at a pop-up shop, where the models' brands will be available for purchase.

As the models work on their campaigns, tensions rise and conflicts arise. The pressure mounts as the models realize that this challenge could make or break their chances of winning the competition.

In addition to the branding challenge, the models also have a photo shoot for Pantene, where they are styled with unique hairdos and photographed on a set that reflects their personal brands.

At panel, the judges evaluate the models' campaign videos and Pantene photos, ultimately deciding which models are strong enough to move on to the final runway show. The stakes are high as the competition draws to a close and only a few models remain.

The episode ends with a cliffhanger as the models await the judges' decision, wondering who will make it to the finale and who will be sent home.

Overall, Brand Like a Boss is an exciting and pivotal episode in America's Next Top Model season 23, as the models are challenged to showcase their individuality and entrepreneurial spirit in a high-stakes branding competition. With tensions running high and the competition heating up, the episode is sure to keep viewers on the edge of their seats as they await the outcome of the challenge.