Ep 3. Beauty Is a Trademark

In season 24 episode 3 of America's Next Top Model, titled "Beauty Is a Trademark," the remaining contestants are put to the test as they learn to embody iconic trademarks of the fashion world. The episode starts off with mentor and model Ashley Graham arriving to inform the contestants that they will be creating their own trademark looks using the clothing from an exclusive designer. The models are then taken to a fashion house where they are each given $500 to create their signature looks using innovative and chic clothes.

After selecting all of their perfect pieces, the models head back to the house where they eagerly try on their new looks. With mentor Graham's help, they perfect their hair and makeup to ensure that their looks are truly iconic. The girls learn that embodying a brand takes complete dedication and attention to detail. They have to be completely dedicated to the brand and understand its essence in order to truly embody it.

Later in the episode, the girls are given the chance to show off their looks in a fashion show in front of a live audience. The judges are impressed with their creativity and attention to detail, but ultimately must choose one model to win the challenge and an exclusive prize package.

The episode also features a surprise visit from beauty influencer and entrepreneur Pat McGrath, who takes the models on an exclusive beauty tour. The contestants gain expert insight into the latest beauty trends and learn how to create the perfect signature look. McGrath, well-known for her work with top fashion brands, gives them tips on how to create the perfect hair and makeup look while staying true to their own personal style.

The contestants also participate in another challenge, where they work with professional makeup artists to create dramatic looks for a photo shoot. The girls begin to understand that creativity and attention to detail is just as important as being able to pose for the camera. The shoot is a true test of the models' ability to adapt to new styles and to showcase their beauty in a unique way.

As the episode draws to a close, the judges deliberate on the contestants' performances, analyzing how well they embodied the trademarks of each brand. The judges ultimately have a difficult decision to make as they decide which model will be sent home. The episode ends with a cliffhanger that leaves the audience wondering what will happen next.

Overall, America's Next Top Model season 24 episode 3 is a thrilling episode that showcases the contestants' creativity and dedication to the modeling industry. It highlights the importance of attention to detail, creativity, and being able to embody the unique style and essence of a brand.