Ep 8. Beauty Is Social

In America's Next Top Model season 24 episode 8, entitled "Beauty Is Social," the remaining contestants are challenged on their social media skills as they work to gain followers and promote their personal brand. The models must create and curate content on various social media platforms, including Instagram and Twitter, to showcase their unique personalities and fashion sense.

Guest judge, celebrity makeup artist and influencer Patrick Starrr, provides valuable feedback as the models take part in a challenge that requires them to create a video tutorial on a beauty product. The pressure is on as the models must demonstrate their ability to connect with viewers and effectively promote the product while showcasing their own unique style.

Later, the contestants are tasked with creating a social media campaign for a major haircare brand. Working in pairs, the models must come up with a concept and execute it on multiple platforms, including Instagram and Facebook. The winning pair will have their campaign featured on the brand's website and social media channels, giving them a valuable boost in their pursuit of success in the modeling industry.

As the competition heats up, tensions rise between some of the models, leading to dramatic confrontations and surprising eliminations. With only a few weeks left in the competition, the pressure is on for each model to showcase their own unique beauty and personality, both in person and on social media. Who will rise to the challenge and become America's Next Top Model?