American Experience Season 34 Episode 1 Riveted: The History of Jeans

In the season 34 premiere of American Experience, titled "Riveted: The History of Jeans," viewers will explore the fascinating origins and evolution of this ubiquitous American garment. From its humble beginnings as sturdy workwear worn by cowboys and miners, to its iconic status as a symbol of rebellion and youth culture, jeans have woven their way into the fabric of American history.

Through interviews with experts, historians, and denim enthusiasts, we learn how jeans were initially created by Levi Strauss in response to the demand for durable pants for workers in the late 1800s. Strauss, an immigrant from Germany, partnered with a tailor named Jacob Davis to add the now-signature rivets to reinforce stress points on the pants. This ingenious invention not only made jeans more durable but also made them incredibly popular among working-class Americans.

As the years went on, jeans continued to evolve and gain popularity, becoming a staple of the American wardrobe. They were adopted by Hollywood stars like Marlon Brando and James Dean, who made them a symbol of youthful rebellion and anti-establishment values. Jeans became a key part of the booming counterculture of the 1960s and 1970s, as young people used the clothing to express their desire for individuality and freedom.

But jeans also evolved into a global phenomenon, becoming one of the most popular clothing items in the world. We see how jeans have been adapted and re-imagined by fashion designers, musicians, and activists, and how they continue to represent American values and ideals around the world.

Through archival footage and photographs, "Riveted" takes us on a journey through time, exploring the many ways in which jeans have impacted American culture and society. From their rugged beginnings to their current status as a fashion staple, jeans have come to symbolize the American spirit of independence, hard work, and innovation. Whether you wear them to work, to school, or out on the town, jeans have a timeless appeal that transcends trends and fads. "Riveted" is a must-watch for anyone who loves denim, fashion, or American history.