Ep 4. Big Brother, Big Business

In the fourth episode of CNBC Originals season 1, titled "Big Brother, Big Business," viewers are taken on a deep dive exploration of how companies are utilizing data to track and analyze our every move. From the moment we wake up to the time we go to bed, our lives are being monitored and recorded by various devices and technologies.

The episode begins with an examination of the rise of the smart home. Many homeowners are installing smart devices such as thermostats, security cameras, and lighting systems that are connected to the internet and can be controlled remotely. These devices collect data about our daily routines and habits, which companies can use to sell targeted advertisements and make product recommendations.

The episode then moves on to explore how retailers are using technology to track our movements within their stores. By installing sensors and cameras throughout their establishments, retailers can determine which areas of their stores are most popular and which products are receiving the most attention. This information is then used to optimize store layouts and increase sales.

Next, the episode takes a look at how companies are using data to personalize their marketing messages. By analyzing our browsing history and social media activity, companies can determine what products and services we are most interested in and tailor their ads accordingly. This has led to an increase in targeted advertising, which can feel invasive to many consumers.

The episode then moves on to explore how data is being used in the financial sector. By tracking our spending habits and credit scores, financial institutions can make educated decisions about whether or not to grant us loans or credit cards. This has led to an increase in algorithmic lending, which uses machine learning to make lending decisions based on data.

The episode ends with a discussion about the potential risks associated with the monetization of our personal data. With companies collecting vast amounts of information about our daily lives, there is a risk that this data could fall into the wrong hands. Additionally, many consumers feel that they have lost control over their personal information and are concerned about its use.

Overall, "Big Brother, Big Business" is a fascinating exploration of the ways in which companies are leveraging data to gain insights into our daily lives. While the episode does not pass judgment on the use of data in marketing and business practices, it does raise important questions about the potential risks associated with the monetization of personal information.