CNBC Originals Season 2 Episode 7 Business Model: Inside the Sports Illustrated Swimsuit Issue

CNBC Originals season 2 episode 7 takes viewers behind the scenes of one of the most iconic issues in magazine history: the Sports Illustrated Swimsuit Issue. Titled "Business Model: Inside the Sports Illustrated Swimsuit Issue," this episode explores the strategies, vision, and partnerships that have made the magazine a success for over half a century.

The episode begins with an overview of the magazine's history and how it came to be. From its inception in 1964, the Swimsuit Issue was meant to be a temporary filler during the slow winter months. But it quickly became a cultural phenomenon, capturing the attention of millions of readers around the world. The episode delves into the magazine's early days, highlighting how it brought a new level of creativity and artistry to the world of sports journalism.

Later, the episode explores the Swimsuit Issue's business model, which has evolved considerably over the years. Today, the magazine generates millions of dollars in revenue annually, thanks to a carefully curated mix of advertising partnerships, digital content, and events. The episode features interviews with key players behind the scenes, including editor MJ Day, who speaks candidly about the magazine's early struggles and its evolution in the social media era.

Of course, the Swimsuit Issue is best known for its stunning photography and beautiful models. The episode takes viewers on a behind-the-scenes tour of the magazine's annual photoshoot, which takes place in a different location each year. This year's shoot takes place in Bali, Indonesia, and the episode features interviews with several models and photographers about the challenges and rewards of shooting in such a scenic location.

Finally, the episode explores the impact that the Swimsuit Issue has had on the fashion and beauty industries. The episode features interviews with industry experts who discuss how the magazine has influenced trends in swimwear, cosmetics, and more. Viewers will gain a newfound appreciation for the magazine's role as both a cultural touchstone and a powerful marketing tool.

Overall, "Business Model: Inside the Sports Illustrated Swimsuit Issue" is a fascinating exploration of one of the most enduring and influential magazines in history. With its mix of insightful interviews, stunning photography, and fascinating behind-the-scenes footage, this episode is a must-see for anyone interested in the world of fashion, media, or marketing.