Ep 3. Sam the Man

Sam Duvet (played by Tim Robinson) is the star of this episode, aptly titled "Sam the Man." Sam is a local mattress salesman in the Detroit area, and he has been in the business for quite some time. He is beloved by his customers because of his unique approach to selling mattresses. Sam is quirky, kind, and is always willing to go above and beyond to help his customers get a good night's sleep.

The episode begins with Sam running into Tim Cramblin (played by Sam Richardson) and Sam's best friend and business partner, Sam Duvet, at a local diner. Sam Duvet is struggling to come up with a new ad campaign for their struggling ad agency, Cramblin-Duvet. When Sam Cramblin hears about Sam the Mattress Man's success, he thinks they can use Sam's unique approach to marketing to help boost their business.

The guys head over to Sam's mattress store to see if they can convince him to become their new client. Sam is hesitant at first, but after spending some time with the guys, he agrees to let them create an ad campaign for him.

The rest of the episode revolves around Sam the Mattress Man's new ad campaign. The guys decide to create a ridiculous, over-the-top commercial that involves Sam jumping on a mattress and yelling catchphrases like "You're going to love Sam's Mattress!" and "Sleep like a baby on Sam's mattress!"

The commercial is a hit with the guys, but when they show it to Sam, he's horrified. He tells them that they've completely misunderstood his brand and that his customers would never respond well to such a ridiculous ad.

The guys are crushed, but they decide to try again. They spend some time getting to know Sam and his customers and come up with a new ad campaign that highlights Sam's unique approach to selling mattresses. In the end, the new ad campaign is a huge hit with Sam's customers, and the guys are finally able to land a new client for Cramblin-Duvet.

Overall, "Sam the Man" is a hilarious and heartwarming episode of Detroiters. It showcases the importance of understanding your audience and staying true to your brand, even when trying to create a new ad campaign. Tim Robinson and Sam Richardson are both fantastic in their roles as the hapless advertising duo, and the guest star who plays Sam the Mattress Man is equally impressive. Fans of the show will not be disappointed by this third episode.