Watch Gerry's Big Decision

Gerry's Big Decision was a British television show that aired on Channel 4 in 2009. The show starred Gerry Robinson, a successful businessman and entrepreneur, who helped struggling family businesses in the UK to turn their fortunes around. In each episode, Gerry would visit a different family-run business that was facing financial difficulties. Often, these businesses had been in operation for generations, but changes in the marketplace and increased competition had left them struggling to make ends meet.

Gerry would spend time with the family who runs the business, learning about their history and the challenges they faced. He would then examine the financial records and operations of the business to identify areas where improvements could be made.

Based on his findings, Gerry would provide the business owners with a set of recommendations to implement, ranging from changes to their processes and staffing, to marketing and branding strategies. He would work with the owners to put these changes into action over the course of the episode, offering guidance and support along the way.

The show was designed to be both educational and entertaining, showcasing the challenges and triumphs of small business ownership while providing insights into the world of business management. Each episode was shot on location, giving viewers an intimate look at the lives of the families involved and the businesses they operated.

Amidst the drama of struggling businesses, Gerry's Big Decision also provided opportunities for positive change and hope. Through Gerry's guidance, many of the businesses featured saw significant improvements in their financial standings and long-term prospects.

Overall, the show presented a unique perspective on the world of small business ownership, offering practical advice and inspirational stories to entrepreneurs and dreamers around the UK.