Watch Price The Hype

Price the Hype is a docuseries that explores the world of streetwear fashion, focusing on its evolution from a niche subculture to a multibillion-dollar industry. The show follows a group of industry insiders and collectors, providing an inside look at the various facets of the industry, from the brands and designers to the consumers and resellers.

The series starts by outlining the history of streetwear fashion, tracing its roots back to the 1980s and the emergence of hip-hop culture. Interviews with industry pioneers, including Shawn Stussy and Hiroshi Fujiwara, provide insight into the early days of streetwear, when it was primarily a form of self-expression and a way to rebel against mainstream fashion.

As the series progresses, it delves into the rapid growth of the industry in the 2010s, driven in part by social media and the rise of "hype culture." The show explores the phenomenon of limited-edition drops, where brands release a small number of highly coveted pieces that often sell out within seconds. It also examines the role of resellers, who buy up these items and resell them at a markup, sometimes for thousands of dollars.

Throughout the series, the show's hosts and guests offer their commentary on the industry and its trends. They discuss the impact of social media on streetwear, the rise of "influencers" and "sneakerheads," and the ethics of reselling. They also examine the ways in which streetwear has influenced mainstream fashion and how traditional luxury brands have responded to this trend.

One of the key themes of the show is the tension between authenticity and hype. On one hand, streetwear has always been about self-expression and individuality. On the other hand, the industry's growth has fueled a desire for exclusivity and hype, leading to the creation of limited-edition drops and the proliferation of resellers. The show raises questions about what it means to be a "true" streetwear fan and whether the industry can sustain its authenticity while catering to a mass audience.

Another important aspect of the show is its focus on diversity and inclusion. The series features interviews with a diverse range of designers, collectors, and influencers, highlighting the role of streetwear as a platform for underrepresented voices in fashion. The show also touches on issues of cultural appropriation and the whitewashing of streetwear, acknowledging the need for greater diversity and representation in the industry.

Overall, Price the Hype offers a comprehensive and engaging look at the world of streetwear fashion. It combines interviews, archival footage, and contemporary images to provide a rich and varied perspective on this dynamic and evolving industry. Whether you're a lifelong fan of streetwear or a curious newcomer, this series offers something for everyone.

Price The Hype is a series that is currently running and has 1 seasons (5 episodes). The series first aired on November 28, 2017.