Ep 11. The Rollout

In this episode of Schitt's Creek, titled "The Rollout," the residents of Schitt's Creek are excitedly preparing for the town's annual Singles Week event. David and Patrick, who have been growing closer throughout the season, are planning a unique event for their store, Rose Apothecary, to attract customers during the week-long celebration.

Meanwhile, Moira is struggling with the idea of aging and becoming irrelevant in the entertainment industry. She confides in her friend and publicist, Jocelyn, who encourages her to embrace her age and use it to her advantage.

Alexis, still trying to figure out her career path, continues to work for Ted at his veterinary clinic. She is tasked with preparing to rollout a new software platform for the clinic, but soon realizes that she may have underestimated the amount of work involved.

Johnny is dealing with his own set of problems when he discovers that the motel's pillowcases are missing. He and Stevie embark on a hilarious mission to find the missing linens and get to the bottom of the pillowcase mystery.

As the week progresses, conflicts arise between the different business owners in Schitt's Creek, causing tensions to rise in the normally tight-knit community. David and Patrick's event faces some unexpected challenges, while Alexis must work to overcome some technical difficulties with her software rollout. Moira confronts her fears about aging head-on and finds a way to reinvent herself while Johnny and Stevie's pillowcase investigation leads them down some unexpected paths.

Throughout the episode, we see the characters facing their own unique challenges and working together to overcome them. As always, there are plenty of comedic moments and heartwarming scenes that remind us why we fell in love with the show in the first place. The Rollout is another standout episode in the fourth season of Schitt's Creek, showcasing the brilliant writing, acting, and storytelling that have made the show a fan favorite.