Ep 6. 2009 SoBe Super Bowl Commercial

In the sixth episode of the 2009 Super Bowl Commercials season, viewers are treated to a behind-the-scenes look at the making of the 2009 SoBe Super Bowl Commercial, which aired during the big game. The commercial, which starred various lizards and featured music by Michael Jackson, was a highly anticipated spot that had fans talking for weeks leading up to the Super Bowl.

The episode begins with a brief introduction to the SoBe brand and its history of producing memorable Super Bowl commercials. Viewers then get a glimpse of the creative process behind the making of the 2009 spot, including brainstorming sessions, storyboarding, and mock shoots.

One of the most interesting aspects of the episode is the focus on the use of motion capture technology to bring the lizards to life. The SoBe team worked with motion capture experts, who created digital models of the lizards and their movements with incredible detail. The use of motion capture allowed the team to create realistic, lifelike movements for the lizards, which helped to make the commercial a memorable and engaging experience for viewers.

The show also takes a look at the music used in the commercial, which featured Michael Jackson's song "Thriller". The team behind the commercial had to work closely with Jackson's estate to obtain the rights to use the song, which added an extra layer of complexity to an already challenging creative process.

Along with the behind-the-scenes footage, the episode also features interviews with the creatives behind the commercial, including the director, the animation team, and the marketing executives from SoBe. These interviews provide insights into the challenges and successes experienced during the creation of the commercial, as well as the goals and expectations for the spot's impact on consumers.

Overall, the 2009 SoBe Super Bowl Commercial episode of the 2009 Super Bowl Commercials season provides a fascinating look at the creative process behind one of the most iconic commercials to air during the Super Bowl. From the use of cutting-edge technology to the challenges involved in obtaining the rights to use Michael Jackson's music, viewers will gain a new appreciation for the complexity and creativity involved in creating Super Bowl commercials that capture the attention of millions of viewers.