Celebrity Apprentice Season 1 Episode 2 Pedigree Adoption Drive Commercial

In the second episode of Celebrity Apprentice season 1, the contestants are challenged to create a Pedigree Adoption Drive commercial. The challenge is geared towards raising awareness about the importance of adopting dogs rather than buying them from pet stores or breeders.

The episode starts with the two teams being introduced to the executives from Pedigree as well as a professional ad agency. The teams are then tasked with creating a 30-second commercial that showcases the joy and love that can come from adopting a dog.

As the teams brainstorm their ideas, tensions begin to rise as some members struggle to agree on a cohesive concept. The majority of the conflict comes from each member's desire to create a unique and memorable commercial.

Throughout the episode, each team is shown working on the individual aspects of their commercial including scriptwriting, casting, and filming. Each member brings their own ideas and opinions to the table, resulting in a diverse range of concepts.

One team decides to focus on a family-friendly video that showcases the joy of adopting a dog. They cast a young girl and a Labrador retriever as the main characters in the commercial. The other team decides to focus on a comedic concept, featuring a talking dog and a celebrity cameo.

As the teams continue to work on their commercials, they are faced with setbacks and obstacles. One team experiences issues with sound equipment during filming, resulting in an overall less polished commercial. The other team faces challenges with celebrity scheduling, making it difficult to complete their commercial on time.

After both teams present their commercials to the executives from Pedigree and the ad agency, the winner is chosen based on which commercial best captured the essence of their brand. While one team's commercial was praised for being emotionally resonant, the other team's commercial was praised for being creative and memorable.

The losing team is then sent to the boardroom where they must face the judgment of the host, Donald Trump. The team members must defend their actions and explain their decisions, ultimately leading to one team member being fired from the competition.

Overall, the episode showcases the challenges that come with creating effective advertisements. It also highlights the importance of adopting dogs and the impact that a commercial can have on promoting animal welfare.