CNBC Originals Season 2 Episode 2 Coca-Cola: the Real Story Behind the Real Thing

CNBC Originals season 2 episode 2, "Coca-Cola: the Real Story Behind the Real Thing," delves into the history and impact of one of the world's most iconic brands. The episode explores the origins of Coca-Cola, from its humble beginnings as a patent medicine to its status as a global phenomenon. Through interviews with historians, business experts, and executives from the Coca-Cola Company, viewers gain insight into the factors that have contributed to the brand's enduring success.

One key theme of the episode is the role of marketing in Coca-Cola's rise to prominence. The show examines the company's early advertising efforts, which aimed to position Coca-Cola as a refreshing beverage that was beneficial to health and well-being. Viewers are also introduced to the iconic Coca-Cola Santa Claus, a figure that has become synonymous with the brand and has been instrumental in its holiday marketing campaigns for decades.

Another key focus of the episode is the global impact of Coca-Cola. Viewers learn about the company's early efforts to expand beyond the United States, including its controversial involvement in political and social issues in other countries. The show also explores the impact that Coca-Cola has had on local economies and cultures around the world, from the role it played in shaping the American South to its influence on the emerging middle class in China.

Throughout the episode, viewers are presented with a balanced perspective on Coca-Cola, examining both the positive and negative aspects of the brand's history. The show highlights the innovative marketing strategies and cultural impact that have made Coca-Cola a beloved and enduring brand, while also examining the controversies and ethical considerations that have arisen over time.

Overall, "Coca-Cola: the Real Story Behind the Real Thing" is a thought-provoking exploration of one of the world's most iconic brands. The episode provides valuable insight into the history and impact of Coca-Cola, while also challenging viewers to consider the broader cultural and societal forces that have contributed to its success. Whether you are a fan of Coca-Cola or simply interested in the intersection of business, marketing, and culture, this episode is sure to be a fascinating and informative watch.