CNBC Originals Season 2 Episode 33
CNBC Originals
Season 2

Ep 33. Swoosh! Inside Nike

  • TV-G
  • February 12, 2008

In season 2 episode 33 of CNBC Originals titled "Swoosh! Inside Nike," viewers get an in-depth look at what goes on behind the scenes of one of the biggest brands in the athletic industry. The episode explores Nike's history and how the company has managed to stay relevant and innovative since its founding in 1964.

The episode starts by introducing Nike's co-founder, Phil Knight, and detailing the early beginnings of the company from selling running shoes out of the trunk of Knight's car to becoming a global brand. Viewers are then taken on a tour of Nike's headquarters in Beaverton, Oregon, where they can see how the company's products are designed, tested, and brought to market.

The episode also highlights Nike's commitment to sustainability and how the company is working towards reducing its environmental impact. Viewers get a behind-the-scenes look at Nike's "Reuse a Shoe" program, which collects old athletic shoes from consumers and grinds them down to make materials for things like basketball courts and running tracks.

In addition to showcasing Nike's efforts towards sustainability, the episode also delves into the company's approach to athlete endorsements. Nike has a long history of partnering with some of the most recognizable athletes in the world, from Michael Jordan to LeBron James. Through interviews with Nike executives and athletes, viewers get a sense of how these partnerships are formed and how Nike works with athletes to create iconic products.

Overall, "Swoosh! Inside Nike" offers a comprehensive look at one of the most influential brands in the world. From its humble beginnings to its current status as a global leader in the athletic industry, viewers can gain a better understanding of what makes Nike so successful. The episode is a must-watch for anyone interested in the business of athletics, fashion, and branding.

Description
Watch CNBC Originals - Swoosh! Inside Nike (s2 e33) Online - Watch online anytime: Buy, Rent
CNBC Originals, Season 2 Episode 33, is available to watch and stream on CNBC. You can also buy, rent CNBC Originals on demand at Apple TV online.
  • First Aired
    February 12, 2008
  • Content Rating
    TV-G
  • Language
    English